As a freelance corporate trainer, I am always looking for help marketing my company, myself, my brand. This great article in the TD magazine boils it down to 4 “simple” steps: *understand your brand, *position your brand, *think about your clients and *execute your brand strategy. It evens includes a quick exercise for you to practice Positioning Your Brand. Take a moment to do the exercise and share it in the comments section.
My Positioning exercise answer:
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